ABOUT | Emma Kate Portfolio

Emma Kate is a Melbourne-based writer, editor, visual artist, and muso.

Her interests include strong cups of coffee, reading, rollerblading, trivia, cats, film + television.

She graduated from Deakin University in 2020 with a Double Major in Middle East Studies and International Politics, and Minors in Politics & Policy Studies & Creative Arts (Photography).

Emma has been working in SEO Marketing, Copywriting, and Account Management for the last 5+ years.

In 2023, her short story - GLI-TCH - made the Top 50 for The Best Australian Yarn, out of 5530 entries.

Emma has won several poetry awards, including a “Highly Commended” Award (AATE 50 Word Fiction Competition, 2014), which has been published in the Golden Stories Anthology.

TRAINING

- Certificate III: Media (CUF30107)

- SEO (search engine optimisation)

ROLES AT A GLANCE

Head of Content

Account Manager

Digital Content Creator

Copywriter

Ghostwriter

SOCIAL MEDIA

Instagram

Personal/Author:
@kou.emma

Art:
@emmakatemelbourne

Music:
@atlasoutmusic

Film + TV:

@filmobsessedem

Facebook:

Emma Kate Publishing:

https://www.facebook.com/emmakatepublishing

Emma Kate Designs:
https://www.facebook.com/EmmKateDesigns

Atlas Out Music:
https://www.facebook.com/atlasout

EXPERIENCE IN SEO MARKETING

Copywriting + Head of Content

B2B + B2C Blogs, EDM Newsletters, Social Posts
Content Planning + Management
Coordinate all client content requirements (create briefs for writers, manage deadlines)
Liaise with + manage internal and external writers
Strategically insert keywords + ensure links are functional and inserted correctly
Upload blogs to client websites (backend)
Meta titles, descriptions, and alt text
Editing and proofreading

SEO Account Management

Oversee the completion of Ongoing SEO, Local SEO, and On-page
Handle prospects + leads in an effective and timely manner
SEO Health Check Audits + Onboarding
Organise and lead initial prospect + client meetings
Conduct thorough Keyword Research
Develop and implement SEO strategies for both ongoing and one-off projects to maximise client results
Communicate strategies to clients
Retain existing clients by building strong relationships
Regular in-person and online meetings with assigned clients
Reporting and analysing results internally and to clients
CRM management and data input
Minor website backend updates

Proficient in using: